ZoomShelf's founder, Matt Demanett, had one mission - to buy a new pair of sunglasses online - something that should be easy and fast. Gucci, Bolle, Ray Ban or Adidas-the brand didn't really matter. The color? Black, silver, whatever. What mattered was navigating through more than 13,000 options to find just one pair of sunglasses. And the more times Matt clicked the "Next" button, the more he thought about hitting the stores. At least at a store he could see all of his options right before him, and it wouldn't take endless hours. At that moment, his mission became clear. Why not create a website that makes it really easy for shoppers to:

• find exactly what they want without having to press "Next" or "See All"
• use obvious controls to effortlessly filter and group products by price and brand
• see products just as they would at a regular bricks-and-mortar store

ZoomShelf is the result of that mission - the most hassle-free way to shop online. ZoomShelf is owned and operated by Clinton Street Technologies Inc., a boutique software consultancy in New York City. For information on licensing ZoomShelf's technology for your retail website, contact us at sales@clintonstreettech.com. ZoomShelf operates in association with Amazon.com. This means that when you buy something through us, Amazon handles payments, inventory, shipping and returns. We receive a fee for referring your sale to Amazon. You get their current best price regardless of whether you find a product through us or on Amazon directly. We never add a markup to the price you pay. We focus on doing what we do best - helping you find things. Amazon - the web's leading retailer - does the rest. Please note: we are not owned by or in a formal partnership with Amazon.com. Our participation in Amazon's affiliate program does not constitute an endorsement of us by Amazon. For more details, see our FAQ page. Feel free to contact us at any time. We welcome your comments, suggestions and inquiries. For questions, comments, suggestions or problems, email us at support@zoomshelf.com, or use our comment page. For business-related inquiries, email us at bizdev@zoomshelf.com.